Via Chris Carfi and Twitter, just saw a lovely skit that Microsoft’s ad network people created: “Advertiser vs. Consumer.”
The point that advertisers have no clue about actually conversing is sweetly made. Whether Microsoft’s ad people can actually do better than this caricature suggests remains an open question.
Amazing – this is the first time I have seen the geels find something way after the marketers…this is old news in the “agency world” that I intersect with a lot these days…;) good stuff!